Lotus and Lotus
August 26, 2011 by joesaward
The announcement that Tony Fernandes had taken a stake in the Malaysian national airline, MAS, was significant for a number of reasons, not least it was an acceptance from the government that the Team Lotus boss knows how to run airlines better than its people can. That was not rocket science, but it was a significant acceptance from The Establishment that Fernandes is OK. The deal means that he will have a much greater say in the way in which slots are distributed at airports in the country, but there will also be other benefits. The word in Malaysia is that part of the deal was a settling of scores with Group Lotus, which is in desperate need of the Lotus name in order to make progress with its unlikely project to become a British version of Porsche.
But the Malaysians could not easily back down to Fernandes without losing face and so the only solution was to give him something he wanted of sufficient value to make it worth his while to give up on Lotus.
We hear that the two Lotus parties have now reached an agreement and next season Team Lotus will become Team Caterham AirAsia and will remove the ACBC logos from the cars in the next few days. This will open the way for Renault F1 to change its name to Lotus of some kind and is the first step towards allowing the team to change the chassis name from Renault to Lotus.
Official confirmation of this is expected shortly.
The interesting point now is the question of who will own Renault F1. Gerard Lopez may be shuffled out of the way and we hear that Group Lotus has an option of some sort to acquire the team, of which it will be the primary sponsor for the next five years.
All this is fine and dandy for Group Lotus boss Dany Bahar, but he still has to prove that he can pull off the conjuring trick he has promised the Malaysians.
Fernandes will thus be able to concentrate all of his efforts on the Caterham brand and it will be up to the media to explain the mess to the general public – which is not going to be easy.
Bron :
http://joesaward.wordpress.com