10/01/2012
My favourite US comedy is back. Californiacation tracks the exploits of Hank Moody (played by David Duchovny), a womanising, drinking and Porsche driving author. His admiration of a semi-nomadic, rock and roll life style is only beaten by his love for his daughter Becca and ex-girlfriend Karen. The show deals with delicate issues with laugh out loud humour while Hank has the unnatural ability to endear the audience despite his best efforts to consistently mess things up.
I’m only speculating that Swizz Beatz pulled a few strings and had the Lotus’s inclusion fixed, but I can’t ignore the similarities between ‘Swizz’ and the character ‘Samurai’; both influential music mogul types with red Lotus Evora’s? I think Lotus man ‘Beatz’ has successfully delivered on his promise of high exposure product placement to increase the profile of the Lotus brand among young affluent Americans prior to the launch of the all new range. If my assumptions are founded, then I hope Swizz Beatz carries on placing Lotus’s in high profile positions and captures the fans needed to sell the new models when launched in 2013. The mental image of flash hip-hop stars cruising in blingged Lotus’s will upset the die hard Lotus enthusiast (me included) but this kind of customer may save Lotus from a Saab style ending. We can only hope that the money brought in by these new cars goes towards developing a new proper Lotus sports car, to sit alongside the ambitious new models and to cater for the enthusiast, in the Elise mould we know and trust.
Bron : evo.co.uk
