Is Lotus Gearing Up To Take On Lotus Racing?

[Frederik]

Is Lotus Gearing Up To Take On Lotus Racing?
23 September 2010

A battle for the rights to use the name Lotus in various forms of motor sport appears to be kicking off.

On the one side there is Group Lotus, helmed by former Red Bull and Ferrari marketing man Dany Bahar, and on the other there is Tony Fernandes, who acquired the rights to use the Lotus Racing name in F1 and has been negotiating for some months to get the Team Lotus identity from David Hunt, who has owned it with two investors since the end of 1994.

It's been clear for some time that there have been tensions between Group Lotus and Lotus Racing. Since the F1 project started the former has expanded its interest in motor sport, firstly with Takuma Sato’s IRL entry, and now with the announcement that it has linked up with ART and will brand their GP2 and GP3 teams as Lotus. In the last few days it has also emerged that the GP2 organisers had given a 2011 entry to an 'Air Asia' team which, logically, would be a Lotus Racing junior project. There is already a Fernandes-approved Lotus team in the Renault 3.5 series, run by Fairuz Fauzy.

The connections between Group Lotus and ART, co-owned by Nicolas Todt, are obvious. Aside from Bahar – brought to Ferrari by Jean Todt – the other two key people there are Serbian Miodrag Kotur and Canadian Gianni Rosato. Kotur was for many years Todt Sr's right hand man at Maranello in a team co-ordinator role, while former Montreal hotel employee Rosato was Ferrari's 'Mr Fixit', often spotted performing a sort of bodyguard role for Michael Schumacher.

There is clearly a battle underway for the rights to use the Lotus and/or Team Lotus name in motor sport, and Malaysian politics must be playing a part, since Group Lotus is of course owned by Proton and Fernandes is one of the country's highest profile businessmen. While there is no firm evidence that Group Lotus now wants to get involved in F1 it's no secret where the ambitions of Todt Jr and ART lie.

Some reports suggest that a Group Lotus/ART/Toyota Cologne relationship is being discussed. Clearly what none of those parties have is an entry for 2011. Last year Max Mosley personally ensured that Fernandes got his ultra late entry for this season, and one assumes it would take similar intervention from the current FIA President to ensure a repeat for 2011 – if that really is the plan, given the tricky timescale.

It has been widely reported that Fernandes had pretty much completed his deal with Hunt during the British Grand Prix weekend. Intriguingly UK government documents from the Intellectual Property Office show that Group Lotus applied on July 15 to use the name Team Lotus in connection with a raft of activities, some of them way beyond motor sport, but mostly connected with the sort of souvenirs and memorabilia that you might associate with an F1 team.

On August 2 Hunt's business, Team Lotus Ventures, also applied to use the name Team Lotus for similar activities.

The details can be found here:
http://www.ipo.gov.uk/ohim?ohimnum=E9251497
http://www.ipo.gov.uk/ohim?ohimnum=E9289737

Bron : Lotus-central.com

[Frederik]

Van een ander forum

The “Lotus-Toyota F1″ stories relate to Group Lotus/Proton and the Lotus-ART tie up entering GP3, GP2 and possible F1 in the future.

The “Lotus-Renault” stories relate to Fernandes/Lotus Racing and their new GP2 entry Team Air Asia. Juat to mix things up further I’ll through the Lotus Racing livered IRL car driven by Sato (not sure what the team name is) as another spin-off/sponsership deal in Tony Fernandes portfolio.

Coincidently, or not, these are both Malaysian owned and backed. Meanwhile the Team Lotus brand has been bought and sold, originally out of Group Lotus, with the brand owned by David Hunt and now sold on to Tony Fernandes which he is free to use, with the Chapman family blessing purely out of respect for the nostalgic element and not because the Chapman still hold a stake in the brand.

Humm…

What about Classic Team Lotus, who run and maintain the historic race cars. Who owns and operates this branch?

[Frederik]

Of ... Lotus Group en de nieuwe Team Lotus gaan nauw samenwerken?
Of ... Lotus Group neemt Team Lotus voor een makkelijker entry in de F1?

Eigenlijk is alles een klucht aan het worden, Bahar wil precies overal met zijn pollen in en aanzitten.

[co-driver]

Ik zie maar één oplossing , den Tony 'herdoopt' zijn team AIR ASIA en het 'echte' Lotus kan dan zijn eigen naam gebruiken in alle autosport-en promotie activiteiten

[electroshock]

Eigenlijk is alles een klucht aan het worden, Bahar wil precies overal met zijn pollen in en aanzitten.

Misschien zit die Team Lotus-problematiek mee in het surprisepakket dat in Parijs binnenkort opengaat

[Frederik]

Eigenlijk is alles een klucht aan het worden, Bahar wil precies overal met zijn pollen in en aanzitten.

Misschien zit die Team Lotus-problematiek mee in het surprisepakket dat in Parijs binnenkort opengaat

Ze kunnen misschien eerst beginnen met meer auto's verkopen, en dan meer geld uit te geven.

Als Tony Lotus Racing wil opbouwen, dan kunnen ze alsnog binnen x tijd de F1 stal onder de koepel nemen.

[electroshock]

Ze kunnen misschien eerst beginnen met meer auto's verkopen, en dan meer geld uit te geven.

Altijd leuk om lezen wat anderen van de nieuwe Lotus koerswijzigingen denken.
Variante op de spreekwoordelijke struisvogel en de kop in het, euh ... zand.

van het excel.net geplukt :
http://www.lotusexcel.net/phpbb/viewtop ... =12&t=4396