Een tegenpool is toch wel Ansar Ali, the MD (managing director) van het kleine Caterham die bijna maandelijks low-profile en op een spontanere manier communiceert via Caterham-Life, zoals laatst :Frederik schreef: Ook al heb je een Ferrari in de garage, als CEO van Lotus zou je toch wel mogen zeggen Privé neem ik mijn Esprit.
Hij is hem echt niet populair aan het maken hé... jammer.
"(...) Recently I was very fortunate to have been invited to a private drinks reception at the Duke of York’s apartments in Buckingham Palace. The friend who invited me (it was his leaving do) insisted I drove to the Palace in a Seven and as far as he was concerned it was not up for debate. Given his insistence, the occasion called for a unique type of Seven – our Lambretta Special Edition – or as some call it, our “Marmite Special Edition”. I have to confess I love this car; it is bold, it is different, it is irreverent, it forms opinions and the fact that it does turn heads, young and old, certainly makes the driver centre of attention. My drive into central London was happily hampered by pedestrians crossing at traffic lights and wanting to take photos with their phone cameras, by bus drivers pulling alongside wanting to ask about the car and tourists asking to have a photo taken of them next to the car. Eventually I pulled up to the North entrance of the Palace and the Police guards shared a chuckle amongst themselves as to whether the Seven would clear the security barrier even with it retracted. No problem, and I was then escorted to a prime parking place right beside the main entrance. A pleasant evening was had by all and as we left the reception my friend then insisted he left his last day at the Palace in style by driving the Seven out of the gates. I should have read his mind because before I could finish belting myself in we sped off at pace his enthusiasm” led to us virtually completing a 360o donut on the revrent gravel. Not the most subtle exit I’ve been a part of, but on the plus side Her Majesty saw the funny side (...)"
http://www.caterham.co.uk/assets/html/n ... nload.html
Ik weet het, het is wellicht evenzeer een pose en hij stelt zich bewust op als de sympathieke gast met wie je samen spontaan een pint gaat drinken. Een imago aangepast aan het product en vandaar dat de houding van Bahar up-market en hautain dient te zijn.
