Lotus plans five-fold sales increase

[Frederik]

Lotus plans five-fold sales increase
10/01/2013

Growing demand for sports cars will be key to Lotus increasing sales five-fold over 2012 figures

Lotus Group’s owners, DRB-Hicom, are confident the brand can achieve 4000-5000 sales annually by 2015.

The figures are based on increasing global demand for sports cars and new management under DRB-Hicom, according to DRB-Hicom chief, Datuk Seri Mohd Khamil Jamil.

Jamil said: “To change something that has been there for 16 years is not easy, but the management team is very innovative and forthcoming. We know there is competition in the market.

“However, with our quality and standard enhancements of the Lotus, we are confident we can compete.”

He said the biggest markets for the firm are China, Japan and North America. It has recently opened a showroom in Kuala Lumpur, which has delivered 12 cars from a 20-strong order book.

In 2011, Lotus produced 1457 cars, which fell to 1043 last year. Lotus says the delay in introducing Exige S, due to a “significant quality overhaul of the product prior to launch”, accounts for lower than forecast volumes.

Delays to Exige S production to improve quality affected 2012 sales figures

Bron : autocar.co.uk

[co-driver]

Na wat surfen dit gevonden op een Brits forum :

" Just a few comments regarding DRB Hicom and Lotus.
I was asked to go to Malaysia to attend the opening of the new Lotus showroom and to give a presentation on Lotus History . I also attended a meeting in the Proton Centre of Excellence and saw a 10 year plan for Lotus . I came back to the UK very upbeat and positive about the future of the company , DRB are a very caring company , quality is No 1 as you would have seen with model 13.
As every one knows things are ' exciting ' at Lotus at the moment , the aim is to get the company on track ASAP "

[Frederik]

DRB-HICOM CONFIDENT OF TURNING AROUND LOTUS GROUP
8 Jan 2013

DRB-HICOM is optimistic of turning around Proton Holdings Berhad's loss-making British sports car unit Lotus group back into profitability in two years time.

Group Managing Director Datuk Seri Mohd Khamil Jamil says that although it is not an easy task, he is confident that it can be done with an all out effort from his management team.

Datuk Seri Mohd Khamil said this during a press conference after opening the country's first Lotus Flagship Showroom and Centre worth 7 million ringgit today.

During the event, Tun Dr Mahathir unveiled two of Lotus' latest sports cars, Exige-S and Elise-S.

Lotus is a wholly-owned subsidiary of Proton Holdings Berhad.

With the increasing demand for Lotus in China, Japan and United States, the company expects to sell 3000 to 4000 units of Lotus cars next year.

Bron : ntv.com.my via co-driver